South City Plaza / 1Segamat Mall
The Group’s main objective in its corporate social responsibility programmes is to innovate and develop economically sustainable
solutions that serve the communities.
The Group’s two shopping malls provide a sanctuary for members of the communities in which they are located, cater to the
interests of the society and provide a venue for the organization of activities and events such as exhibitions, concerts, campaigns
and competitions. The malls also utilize their avenues to engage the surrounding communities with corporate social responsibility
programmes and playing host to charitable events such as Save Earth Day, charity singing contests, crime prevention & anti-drug
campaigns, blood donation drive organised by hospitals, Lions Club and other charitable societies, children sports and family day
and various other events for the underprivileged. Together with National Kidney Foundation of Malaysia and certain hospitals, we
co-organized free health screening campaigns to promote better health awareness. We also organized a mid-autumn celebration where
patrons from old folks home and special needs children were invited to celebrate. A children’s rights awareness campaign
programme organized by the State Welfare Department was hosted by us at our mall premises, amongst other community based
activities that we work together with local government bodies.
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